If one has a Yin, there should be a Yang, as what Chinese people would say. In relation to this topic, if one would buy web traffic then the opposite of benefits would be disadvantages. Well, there are a few but if you do not know how to manage these, that it will be your downfall. First off, the bills that would be coming from the ones who you hired will come monthly. For example if you have hired website developers to increase website traffic then they will really increase it but if your sales are low and your profits are in an all – time low, then that will be a big problem. You will not have the resources to pay them. Worst case scenario for you then will be to shut down your website and maybe your business. Another disadvantage is that one might become lazy in updating their website. They will mostly depend on the website developers and that will bad for you ethically. It is best that you also what new stuff you have in your website to avoid this.